Listerine - Listory Lessons
Listory Lesson #1
Listory Lesson #2
5-minute Listerine “Plant One On Me” game on “The View” during sweeps week netted 3.6 million impressions and 400,000 unique visitors to ingredient content on Listerine.com
Listerine has a 100 year-old secret formula containing just four essential oils, not all that cancer-causing stuff you’ll find in other mouthwashes. These 30-second video “lessons” were made to educate in the time it takes to clean your mouth, and were the focal point of an integrated PR, social, and ad campaign.
Role: Creative Director | Copywriter | Voiceover
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